Privacy Policy
Last Updated: January 2026
Drums and Containers Limited ("we," "us," "our," or "Company") operates drumsandcontainers.co.uk (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all its content, functionality, and services offered in connection with affiliate marketing for online betting and casino operators.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit forms on our Website, we may collect your name, email address, telephone number, and other contact details.
- Technical Data: We automatically collect your Internet Protocol (IP) address, browser type, operating system, referring URLs, and pages visited.
- Cookies: We use cookies and similar tracking technologies to enhance your experience and track affiliate conversions.
- Usage Data: We collect information about how you interact with our Website, including clicks, time spent on pages, and navigation patterns.
How We Use Information
We use the information we collect for the following purposes:
- Analytics and performance monitoring to understand Website usage patterns
- Affiliate tracking to attribute conversions and manage commission payments
- Site improvement, personalisation, and optimisation of user experience
- Compliance with legal obligations and fraud prevention
- Marketing and promotional communications (with your consent where required)
- Responding to your enquiries and customer service requests
Cookie Policy
Our Website uses cookies to enhance functionality and track user behaviour. Types of cookies we use include:
- Essential Cookies: Required for Website functionality and security.
- Analytics Cookies: Track visitor behaviour and site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals and conversions for affiliate partners.
- Marketing Cookies: Support targeted advertising and remarketing campaigns.
You can opt-out of non-essential cookies through your browser settings or by using our cookie consent banner. Please note that disabling certain cookies may affect Website functionality.
Third-Party Links
Our Website contains links to third-party websites, including online casinos, sportsbooks, and other affiliate partners (such as Ladbrokes betting sites). We are not responsible for the privacy practices, terms, or content of these external websites. We strongly recommend reviewing the privacy policies of any third-party sites before providing personal information or engaging in gambling activities. Your use of third-party sites is at your own risk and subject to their respective terms and conditions.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data held by us.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data in certain circumstances.
- Right to Restrict Processing: Request limitation of how your data is used.
- Right to Data Portability: Request transfer of your data in a machine-readable format.
- Right to Object: Object to processing for marketing or profiling purposes.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) if you believe your rights have been violated.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Typically:
- Contact information and user account data are retained for the duration of our business relationship plus 3 years.
- Analytics and tracking data are retained for up to 2 years.
- Affiliate conversion data is retained in accordance with commission settlement and audit requirements (typically 7 years).
You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data handling practices, please contact us:
Email: privacy@drumsandcontainers.co.uk
Website: drumsandcontainers.co.uk
We will respond to all requests within 30 days in accordance with UK GDPR requirements.